Case Study

•  Black and white motiff 
• Issue number in the top right 
• 'HYPEBEAST' is always in the same font 
• The front covers usually do not feature any extra text on the front, giving the magazine an extremely utilitarian feel. However they do sometimes feature text for special issues or when there is someone 'famous' on the front cover. 
• The black and white motiff extends to images giving them all an extremely blown out aesthetic, the whites are extremely bright which causes the blacks to look grey. 
• Some of their front covers do not feature anyone particularly famous or even anyone at all. However when they do choose to feature someone famous, they mostly display them with direct eye contact, opting for a medium 'waist up' close up or for a medium long shot to display the subjects clothing. 
• They also feature the price tag in the exact same location, regardless of the design of the front cover. This is both positive and negative as it allows people to easily identify the price however it could make the cover look worse due to it covering up details. 

I intend to carry many of these ideals into my magazine, particularly the distinct utilitarian feel that accompanies the covers. I find that this will allow my magazine to rise above many of the others in terms of how creative it is, rather than being extremely 'over-designed', it will be succinct and visually minimal.